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Marketing Data Analyst

Nova Pioneer is looking for an outstanding Marketing Data Analyst who will be responsible for maintaining our database and analyzing our marketing and customer research data to develop insights and recommendations to drive our marketing strategy. 


Imagine a world in which every young person across Africa attends a school that truly sets them up for success in the 21st century. A school that cares about individual students and allows them to explore the world around them. A school that focuses more on developing skills than on memorizing content. At Nova Pioneer, we have done more than just imagine this future, we are bringing it to life. Nova Pioneer is a pan-African, independent network of schools offering high quality, accessible education from pre-primary through secondary school. Nova Pioneer uses a unique, enquiry-based learning approach that encourages students to ask “why” instead of telling them the “what”. It allows them to form their own thinking through exploration, investigation and collaboration. Nova Pioneer currently has 6 schools in South Africa and Kenya with a vision to launch 100 schools and reach tens of thousands of students across the African continent in the next decade. To learn more visit

As a Marketing Data Analyst, you will be specifically responsible for the following:  

  • CRM & Database Management: You will be responsible for working independently to maintain and manage our CRM database, and working cross-functionally with admissions, operations, and learning team to make sure all data is accurate. You will set up and develop workflows, modules, apps, forms, links etc. for the CRM, as needed.
  • Data Analysis: You will be responsible for developing and managing the marketing dashboard and provide daily and weekly updates to the marketing team and to management. On a monthly basis, you will be responsible for producing well-structured, in depth analysis of the data to generate insights that contribute to our overall strategy. Your job will also include working with the finance team to evaluate the ROI of our offline marketing activities and make recommendations based on the outcome of this analysis.
  • Digital Media/Lead Generation: You will be responsible for designing and deploying a data-driven social media strategy for paid advertisements on Facebook, Google Adwords, and other platforms as deemed necessary to generate increased leads and nurture lead conversion. 
  • Back end Support: You will be responsible for providing technical expertise and infrastructure development necessary to develop the CRM, and liaise with outside support where necessary. You will be responsible for training the team on the CRM as needed.
  • Automation and Systems Integration: You will be responsible for developing a comprehensive, streamlined admissions process that is consistent across the network and viable at scale. 


  • 3-4 years relevant quantitative work experience
  • Strong background in math, finance, economics
  • Technologically adept with at least some coding familiarity
  • Database management and project management experience
  • Advanced proficiency in excel, working knowledge of Powerpoint and ability to make data visual
  • Experience with Salesforce a plus
  • Outstanding attention to detail and exceptional organisational skills

As a Marketing Data Analyst, you will be assessed on the following: 

  • Quality and accuracy of data and insight of the analysis
  • Speedy update of data - (within 24 hours of new data being provided)
  • 100% uptime for dashboards
  • Quality of your ROI analysis
  • Accuracy of assumptions, inputs, formulas etc.
  • Development of a clean readable worksheet that is able to be updated regularly and/or automated
  • Being a SME on the CRM
  • Learning all relevant skills and knowledge to master the CRM
  • Mastering all related knowledge related to the CRM like APIs, SQL, the database, integrations
  • Being able to demonstrate the ability to utilize this knowledge to further company objectives or to consult to other people in the team on questions related to the system
  • Conducting regular training to ensure that team members are up to date on the system


Does working at Nova Pioneer excite you? If so, then apply now!

To apply, please complete the form on the right hand side of this page. We cannot process applications that are emailed to us.

Please note: Where a copy of your resume is required, copying and pasting from a formatted document e.g. Microsoft Word may not result in the formatting transferring correctly to the final resume. You are encouraged to attach your resume in Microsoft Word® or PDF format to protect formatting.

Applications will be reviewed on an ongoing basis until the right candidate is identified. Only qualified candidates will be invited for interviews. 


Nova Pioneer is a place where our people experience tremendous growth, fast! We invest heavily in the growth of our people because it leads to greater mastery in both us and our students. “Novaneers” work harder and work longer hours than at most schools but as a result, the growth they experience is extraordinary. We offer consistent and ongoing professional development and provide clear career pathways that ensure that our people are always achieving their personal and professional best. Nova Pioneer has a highly energetic, entrepreneurial environment where our people get to bring their creative and innovative ideas to life. We look for people who are flexible and who are able to adapt and respond quickly to adversity with a positive, can-do attitude (there are no problems, only solutions!). We welcome challenges and roll with the punches because it makes us, and our students, better. There is no problem too big for us! We work hard but we also have a lot of fun together. We bring infectious energy and enthusiasm to everything we do because joy fuels the hardest work and learning. Read more about our culture principles here.

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